Who Cares About Apparel Factory Workers Burned To Death? Apparently, Not You: One of the first experiments testing whether consumers care about the working conditions of the people who make the clothing they buy took place in a department store in Detroit’s blue-collar suburb of Lincoln Park 10 years ago.
A University of Michigan team of researchers wanted to find out if consumers would pay extra for a pair of socks made in a factory that was free of child labor, offered workers a relatively decent wage, and met adequate safety standards. When faced with the choice, only about 30 percent of the shoppers surveyed opted for the more expensive socks made in worker-friendly environments.
That’s a far cry from the results of more general surveys conducted around the same time that indicated about 85 percent of the respondents who were not actively shopping at the time said they would gladly pony up more money for sweatshop-free products.
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